Wrexham revenue up 155% amid promotion push

Wrexham reported record financial results for their first year back in the English Football League (EFL) in the latest chapter of the club’s success story with Hollywood actor co-owners Ryan Reynolds and Rob McElhenney.

The club’s annual report released on Monday for 2023-24 showed revenue of £26.7 million ($34.5m), growth of 155% on the previous year.

The report showed the level of global interest in the Welsh club, with the geographical split of turnover seeing 52.1% generated from outside the UK, primarily North America, up from 24.6% in 2023. This was partly due to the success of the “Welcome to Wrexham” TV documentary on Disney+.

Wrexham are now second in the League One table, on course for promotion to the Championship, a level they last reached in 1982. It would be the third consecutive season of promotion for the club who dropped out of the EFL in 2008.

Of the £26.7m turnover for 2023-24, commercial revenue increased to nearly £13.2m, a massive increase on £1.9m a year earlier. Matchday revenue was up to around £5m from £3.1m in 2023.

Wrexham’s women’s team reached the FAW Cup Final and made the Championship phase of the league as the players became semi-professional for the first time.